Interview in Second Life
I don’t know if it’s because the hours when I went on Second Life or the places I was visiting are not that popular on SL, but I couldn’t find that many avatars to interview. After checking places like BBC World and BBC.co.uk, which have impressive buildings and instalations, I ran into the CNN’s iReport group and found one of their reporters.
Meeting with Rekka Berchot before going to Future where we talked about iReports
Rekka Berchot was one of the first iReporters, she -as in her female avatar- started sending content to CNN even before they created launched the program. However, after a while and as she got the impression that her reports became sometimes “advertisements” and that the content would sometimes be twisted, she decided to send content through, about and from Second Life.
My arrival at Cnn’s iReport
Her contacts among musicians, CNN staff, iReporters and people from education fields help her find events to go to and then report about. When asked how she finds the stories she answered: “I don’t find the stories, they find me.” Just like in real life.
Excerpt from the conversation with Rekka Berchot
What I’ve learned from this interview is that CNN actualy broadcasts iReports that have been produced from SL and that are covering events in the “inworld.” Berchot says that CNN, however, is now more interested in covering stories that link both worlds.
It’s been following one of the links she gave me as an example of a sucessful iReport produced through Second Life that I have found what she meant about connecting two worlds. The next video was produced by Raveon and Miles Obrien, reporting about a live event on Second Life, Space Junky concert.
However, there’s a continuation to this story. The video bellow is an excerpt of a story by CNN about Space Junky: a band of three musicians who are each in a different country but play live in Second Life.
It’s after I found this story that I have become more and more intrigued about Second Life and how it’s being used by more international media, just like CNN is doing. Stay tunned, if you want to know more 
Nice summary, although surprised you found it so hard to find someone to interview inworld.
It was difficult to find someone with the characteristics I needed. And you are right, it’s really easy to find people to talk to in SL and interview them.
A mistake is to only look in SL. My students find SL entrepreneurs in LinkedIn and via Google.